Refract LCC BA Graphic and media design degree show | Exhibition branding
Brief: To create a visual identity in response to the theme of, ‘Refraction’ for the 2021 GMD Degree Showcase. The identity is a representation of the students, the work and the processes, plus the journey over the last 3 or 4 years and aims to connect the viewer with these areas.
Outcome: The identity we created for the REFRACT 2021 GMD degree show draws a correlation between the scientific phenomenon of refraction, and our collective student experience at LCC. Taken literally, refraction means the changing of the direction of light or sound as it travels through another medium. This moment of change, this transition from one perspective to another, is where our identity concept originates. Transitions can be hard and clear-cut or soft and gradual: the coded logotype and grid system reflect the former; the 7 colour gradient, the latter. The bold and exciting visual language of the identity celebrates the diversity of our community and the incredibly varied body of work that we have produced.
Geographically refracted we printed and sent poster to our classmates around the work, so that the streets became our showspace. Then we sent postcard invitations to 300 of our favourite designers and studios worldwide.
The Making of the 2021 degree show:
After more than a year of remote working, the most enjoyable part of this experience has been the coming together of students at LCC, setting up camp in the print workshops, sharing an ice cream with Tony and Scott (the print technicians) and working through an ever-growing to-do list, in person.
When telling people about what we have been up to these last few weeks, we have often described the feeling as like being part of our own GMD studio, swapping hats from brand designer to art director, project manager to print finisher…
